CAMPAIGN CREATION / COPYWRITING / DESIGN

 

Weetabix needed a Halloween campaign for the Ready break brand that captured the fun of the season, along with the products convenience (a key driver for the target audience).

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As part of a wider piece we were asked to look at all Ready break activation for the next year. We rested on one consistent thread to run through them, synonymous with the brand... the glow!

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It is this a unique brand asset which benefits from years of customer recognition and also distills the products USP into a visual form.

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I, therefore used this heavily in the creative treatment, as well as creating a lock up which calls out the quick and convenient nature of ready break. 'Ready to glow in 90 secs'.

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Design varied across multiple creative routes including a ghost made of steam and a monstrous, jam faced full moon!

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The creative was loved by the client and rolled out across in store and online touch points.

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It's enough to give you a warm glow!

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