ART DIRECTION / DESIGN

We were asked by Red Bull as part of a pitch to create a disruptive new display unit for their entire range.

 

The unit would be rolled out across the globe, and would, therefore, need to feature areas for updatable, regional messaging.

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Brand assets, such as colour palette, rhombus shape and iconic brand logo were all required to be used.

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The use of slick, premium materials was also explored to compliment the brand and create maximum impact in store.

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My initial scamped concepts were then passed by our internal permanent display team. We then worked closely together to drill down into physical specifics such as load weight, product load up and ease of shopping.

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Finally the agreed approach was then visualised to a high standard by myself to give a close representation of the finished display suite.

 

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